Color Assure Shampoo for Vibrant Hair with Chromabond Sealer, 16.5 fl oz
Sale price
$47.99
Regular price
$86.99
Skip to product information
Hair is made up of protein. Every touch, every treatment, every style you love—it all rewrites your hair’s protein. When protein is damaged, hair’s look and feel is compromised. That’s why Nexxus uses protein science not just to repair hair but to restore its ability to perform. It isn't about one perfect hair day. It's about a lifetime of healthy hair, built strand by strand. Hair color fading is tied to the integrity of your hair’s protein structure. Every exposure to physical, thermal, or chemical stress weakens keratin structures, making hair more vulnerable over time. Color treatments—like bleach, highlights, and dyes—with high pH can raise the cuticle and expose the inner cortex, leaving hair vulnerable to breakage and tonal irregularity.
Color Assure Shampoo for Vibrant Hair with Chromabond Sealer, 16.5 fl oz
Sale price
$47.99
Regular price
$86.99
- 40 Washes of Color Vibrancy: Protects against fade for up to 40 washes.
- 3.3% Chromabond Sealer Technology: Preserves color depth, radiance, and tone.
- Locks in Color and Shine: Seals cuticle to prevent stripping; ensures lasting radiance.
- Repairs Damage with Smooth Finish: Citric acid formula strengthens and detangles.
- Moisture Boost and Ionic Sealing: Adds hydration for softness and manageability.
- Sulfate-Free and Consumer-Validated: 94% agree on color protection as per Home Use Test.